2018 Planning is upon you. Have you ever wondered what it would be like to really up your marketing game this year? Going from campaign focused marketing to truly nailing your customer experience in a way that creates rabid brand fans AND increases revenue?
From my experience in both B2C and B2B, here are the 5 marketing game-changers that are a must in your plan:
- Personas. If you haven’t done these already, get your 2018 marketing off right with persona development so you can hone your offerings and message.
- Data & Insights. Your IT department should provide you with access to the crucial information you need to make the right decisions and set goals for your 2018 marketing plan.
- Customer Experience/Journey Map. Map it. Map it now! What are you waiting for?
- Video. If you have not leveraged video in your content strategy, 2018 is the time to start. An easy one and most impactful – a customer testimonial!
- CRM with Marketing Automation. Increase engagement, retention and revenue. You’ll thank me later! (Try Hatchbuck – super easy to setup and use.)
These are insanely easy to do and will have the most impact on your marketing outcomes. With each of these wove into your strategy – your 2018 will be unstoppable!
What are your marketing game-changers?
T$
Business consultant, brand and marketing expert 