Brands Built. Turnarounds Led. Revenue Engines Scaled.

I don’t specialize in industries.
I specialize in scaling enterprises.

Across healthcare, retail, automotive, insurance, and performance nutrition, I’ve stepped into organizations expanding, plateauing, or ready for reinvention — and built the strategy, structure, and execution discipline required to scale sustainably.

The industry changes.
The growth principles don’t.

Active Turnaround & Enterprise Growth

Decker Sports

Role: Vice President & Chief Marketing Officer
Operating Scope: CEO’s Strategic Partner & Cross-Functional Second-in-Command

Currently leading a revenue-focused repositioning and operational alignment strategy designed to modernize the brand, strengthen margins, improve revenue predictability, and build scalable infrastructure for long-term enterprise value.

Work includes:

Revenue engine redesign
Demand generation & strategic partnerships
Brand repositioning
Cross-department structural alignment
Execution cadence & accountability systems

Turnaround work isn’t cosmetic.
It’s structural.

Multi-Location Expansion & Healthcare Scale

Limitless Male Medical Clinic

Re-New Institute | Re-New University

Role Progression: Director of Marketing & Sales → Chief Marketing Officer

Helped scale from 2 to 14 clinics by building the full marketing and operational growth engine, including:

CRM infrastructure & automation
Data dashboards & KPI accountability
Customer journey optimization
Ancillary revenue expansion strategy
National supplement product development

Recognition: Inc. 5000 (multi-year growth ranking)

Growth without structure doesn’t last.
We built both.

National Retail Product Development & Brand Expansion

Complete Nutrition

Roles Held: Product Development | Supply Chain | Corporate Store Manager | VP of Marketing

Led national product development and brand expansion across multiple high-performing SKUs, including category leaders such as NX6 (#1 seller for years) and Reveal Weight Loss.

Built systems to support sustained revenue performance across a multi-location retail footprint.

Recognition: Inc. 500 | 5000 (2010–2015)

Products launched.
Systems built.
Revenue sustained.

Performance Nutrition Market Execution

NDS Nutrition

Led development and market launch of the PMD performance line, with products that remain active in-market today.

Longevity is a metric.

Cross-Industry Growth Execution

Strategic and operational growth execution across diverse business models including:

Premier Claims
Rotary Lift
Chief Automotive
Marianna Industries
Omaha Steaks
Millard Public Schools Foundation
Humanities Nebraska
Grief’s Journey
National Vehicle
Cancer Alliance of Nebraska
SWOT/Frost Media Group
Drive 2 Vote

Each engagement required revenue alignment, structural modernization, and disciplined execution.

Growth principles apply across industries.

The Throughline

I build scalable revenue engines.
I build structure that supports ambition.
I build leaders who execute.
I build momentum that compounds.

If you’re building something ambitious — and need enterprise-level strategy paired with operational discipline —

Let’s build what’s next →
402-917-0099