A Masterclass in Fan Experience Innovation
This weekend, I joined 36,999 other raving fans in Kansas City to witness something wild:
Part baseball.
Part Broadway.
Full-blown brand brilliance.
Here’s what Banana Ball teaches us about building unforgettable brands:
💥 1. Flip the Script on What Sucks
Most companies optimize the status quo. The Bananas ask, “What’s the worst part?”—then blow it up.
Long games? Make them a show. Boring rules? Break them.
They didn’t improve baseball. They transformed it.
🏟️ 2. Use What You Don’t Own
They borrow MLB and NFL stadiums—and sell them out better than the teams that play there.
Strategic partnerships + unforgettable experiences = domination without overhead.
📈 3. Viral Is a Long Game
10 years. 4 teams. And now more followers than the MLB.
Visibility isn’t luck—it’s consistency, creativity, and relentless audience focus.
📖 4. Tell Stories That Stick
We watched a player throw his first-ever pitch in that stadium after being drafted by the Royals and never playing. He told the story. We lived the moment.
Then we got a handwritten thank-you email.
That’s connection. That’s conversion.
🧡 5. Fan-First = Future-Proof
Our seats? Back row.
One of the players climbed all the way up to take selfies with kids and sign autographs.
That memory? Lifetime brand loyalty.
From trick plays to twerking to a hype queen named Princess Potassium—this wasn’t just entertainment.
It was a masterclass in strategy, innovation, and brand devotion.
If your business disappeared tomorrow…
Would anyone miss it?
Let’s build what’s next. 🦊
#BrandStrategy #CustomerExperience #FanEngagement #Leadership #Innovation #GrowthMarketing #SavannahBananas #BananaBall #TraciGrummert
