My 5 Best Books for Marketing Professionals (Read in 2017)

The key to growth and success both personally and professionally is reading! For 2017 my goal was to read 6 business/professional books and 6 books for fun (next year I’m doubling that goal). I was able to accomplish that goal and ended up with lessons that I  implemented and shared with others that are making a difference in business outcomes.

My goal is to share resources that will help you get ahead in your career and make you a valuable asset to your team. Here were the 5 books that were most impactful to my marketing and professional growth and knowledge this year:

  1. EMyth Revisited: Why Most Small Business Do Not Work and What to Do About It – Michael E. Gerber
  2. Don’t Sell Me, Tell Me: How to Use Storytelling to Connect with the Hearts and Wallets of a Hungry Audience – Greh Koorhan
  3. The Subtle Art of Not Giving a F*ck – Mark Manson
  4. What’s The Secret?: To Providing a World-Class Customer Experience – John R. DiJulius
  5. The Five Dysfunctions of a Team – Patrick Lencioni

What were your most impactful books read in 2017?

Happy Reading!
T$

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